More Power. More Flexibility. Less Hassle
No matter how much video you create, Ooyala will handle it. It’s easy for your whole team to upload, manage, and publish.
Powerful, flexible, easy
Place ads. Build channels. Add metadata. Categorize with labels. The intuitive Backlot UI makes video management a breeze, with industry-leading features that save time and resources.
The Right Fit
Ooyala integrates with nearly any CMS or with your own in-house system. Manage videos individually or in bulk.
Full Access, Full Control
Backlot gives account access to exactly the people you choose: the whole team for some features, selected managers for others.
All Screens and Sizes
Upload once and relax. Our distributed cloud transcodes automatically for all major formats and screens, quickly and reliably.
Your Player, Your Look
Of course you want your video to reflect your brand. Truly customize your player or use our templates—we support players in Silverlight, Flash, and HTML5.
Powerful and Extensible APIs
Save time and cut costs with Ooyala’s many APIs. For instance:
Backlot API
Gives your developers access to all core Backlot functions; many publishers use it to integrate with a third-party CMS.
Ingestion API
Pull in content from nearly any device or website, programmatically control bulk uploads and integrate with other video creation and ingestion systems.
Player API
Lets you brand and customize your player and add rich media features like interactive video and novel monetization experiences.
YouTube Made Easy
Backlot puts the world’s largest video library at your command. Pull videos from YouTube right into Backlot so you can publish them in your own player.
Remote Assets
Pull video from other remote online sources with ease so you can host your sensitive content on your own servers.
Flash Access Digital Rights Management (DRM)
Deliver premium content securely with Flash Access DRM. With Flash Access, content is protected using AES-128 encryption and publishers are able to specify the circumstances in which playback is allowed.
Custom Metadata
Assign key-value pairs to each of your videos, then use those values to control publishing rules or place relevant ads on similar videos. For example, you could assign key: 0:10, value: lady gaga and then use the value to deliver targeted ads for Lady Gaga’s latest record at ten seconds into a clip.
Video Labels
Label your videos with topics like fashion or customer support, or nest multiple labels like animals > pets > dogs. Then syndicate your video or create dynamic players based on those labels. Labels also provide a logical mapping to sections of your site to help improve video management.
Better Video SEO
Drive search traffic to your video with the Ooyala SEO SDK. Use the SDK to help search engines discover and index your video and improve your search rankings.
Faster Transcoding and Encoding
Ooyala’s own transcoding cloud splits incoming files into pieces for speedy and efficient parallel processing. Decoding and encoding are done across multiple nodes, with new nodes added dynamically to scale with your business needs. Ooyala supports the latest encoding and delivery formats inluding HTTP Live Streaming, Smooth Streaming, HTTP Dynamic Streaming, RTMP, RTMPE, Akamai HD Network, and Progressive Download.
